Privacy
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how your personal data is handled when you use our website. Personal data means any information that can be used to personally identify you.
1.2 The data controller responsible for processing data on this website in accordance with the General Data Protection Regulation (GDPR) is Jan Krause, JKM1, Auf der Heide 18, 53567 Asbach, Germany, Tel.: 02683 9665464, Email: [email protected]. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.
1.3 The data controller has appointed a Data Protection Officer, who can be reached as follows: "Jan Krause, Auf der Heide 18, 53567 Asbach, Tel.: 02683 9665464, [email protected]"
2.1 For purely informational use of our website – that is, if you do not register or otherwise transmit information to us – we only collect the data that your browser transmits to the server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website:
The processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. No disclosure or other use of the data takes place. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.
2.2 This website uses SSL/TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (for example, orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.
3.1 For hosting our website and displaying its content, we use a provider who delivers its services – either directly or through selected subcontractors – exclusively on servers within the European Union.
All data collected on our website is processed on these servers.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
3.2 Cloudflare
We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA.
This service enables us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
To make your visit to our website attractive and to enable the use of certain functions, we use cookies – small text files stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow the saving of page settings (so-called "persistent cookies"). In the latter case, you can find the retention period in the cookie settings overview of your web browser.
If any of the cookies we use also process personal data, such processing is carried out in accordance with Art. 6(1)(b) GDPR for the execution of the contract, in accordance with Art. 6(1)(a) GDPR in the case of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the optimal functionality of the website and a customer-friendly and effective design of your visit.
You can configure your browser to be informed about the setting of cookies and to decide individually about their acceptance, or to block cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5.1 Self-Initiated Review Reminder
Based solely on your explicit consent pursuant to Art. 6(1)(a) GDPR, we use your email address for a one-time reminder to submit a review of your order. You can withdraw your consent at any time by sending a message to the data controller.
5.2 Calendly
To provide an online appointment booking function, we use the services of the following provider: Calendly, LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA.
For scheduling appointments, in accordance with Art. 6(1)(b) GDPR, we collect your first and last name and email address (and, if a phone appointment is desired, your telephone number) and, based on our legitimate interest in effective customer management and efficient scheduling as per Art. 6(1)(f) GDPR, transmit these to the provider where they are stored for appointment organization.
After the appointment or after the agreed appointment period has expired, your data is deleted by the provider.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
5.3 WhatsApp Business
You have the option to contact us via the messaging service WhatsApp provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the "Business Version" of WhatsApp.
If you contact us via WhatsApp regarding a specific business matter (for example, an order), we store and use the mobile number you use on WhatsApp, as well as – if provided – your first and last name, in accordance with Art. 6(1)(b) GDPR, to process and respond to your inquiry. Based on the same legal basis, we may also ask you via WhatsApp to provide additional data (order number, customer number, address, or email address) in order to assign your inquiry to a specific case.
If you use our WhatsApp contact for general inquiries (such as regarding our range of services, availability, or our website), we store and use the mobile number you use on WhatsApp, as well as – if provided – your first and last name, in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in providing the requested information efficiently and promptly.
Your data is used solely to respond to your inquiry via WhatsApp. No data is passed on to third parties.
Please note that WhatsApp Business has access to the address book of the mobile device we use for this purpose and automatically transfers the phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For operating our WhatsApp Business account, we use a mobile device in which only the WhatsApp contact data of those users who have contacted us via WhatsApp is stored.
This ensures that every person whose WhatsApp contact data is stored in our address book has, upon first use of the app, consented – by accepting the WhatsApp terms of use – to the transfer of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6(1)(a) GDPR. Data transfer of users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded.
For details on the purpose and scope of data collection, further processing and use of data by WhatsApp, as well as your related rights and options for protecting your privacy, please refer to the WhatsApp Privacy Policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
We have concluded a data processing agreement with the provider that protects our website visitors’ data and prohibits unauthorized disclosure to third parties.
In the context of the aforementioned processing, data may be transferred to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
5.4 When contacting us (e.g., via our contact form or email), personal data is processed solely for the purpose of handling and responding to your inquiry and only to the extent necessary for that purpose.
The legal basis for processing these data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact is related to a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted once the matter has been fully resolved and provided that no legal retention obligations exist.
In accordance with Art. 6(1)(b) GDPR, personal data is collected and processed to the extent necessary when you provide it to us during the opening of a customer account. The data required for account registration can be found in the input fields of the corresponding form on our website.
You may delete your customer account at any time by sending a message to the above address of the data controller. After deletion of your customer account, your data will be deleted provided that all related contracts have been fully executed, no legal retention periods apply, and we no longer have a legitimate interest in retaining the data.
7.1 To execute the contract, we work with the following service provider(s) who support us in performing concluded contracts, in whole or in part. Certain personal data is transmitted to these service providers as specified below.
7.2 Use of Payment Service Providers (Payment Services)
- Stripe
On this website, one or more online payment methods from the following provider are available: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland.
If you choose a payment method from the provider that requires you to pay in advance (for example, credit card payment), the payment data you provide during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the contents of your order will be forwarded to them in accordance with Art. 6(1)(b) GDPR. This data is transmitted exclusively for the purpose of payment processing with the provider and only to the extent necessary for that purpose.
If you choose a payment method where the provider pays in advance (for example, invoice or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data regarding an alternative payment method) during the ordering process.
In order to safeguard our legitimate interest in determining the creditworthiness of our customers, this data is transmitted by us in accordance with Art. 6(1)(f) GDPR to the provider for the purpose of a credit check. The provider examines, based on the personal data you have provided as well as additional data (such as shopping cart contents, invoice amount, order history, payment experiences), whether the selected payment option can be granted with regard to payment and/or default risks.
The credit check may include probability values (so-called score values). If score values are incorporated into the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values.
You may object to the processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractually compliant payment processing.
7.3 Electronic Termination Option for Long-Term Obligations with Consumers
Consumers who have entered into contracts for fee-based long-term obligations (e.g., subscription contracts) on this website have the option to terminate these via an electronic button in accordance with the applicable notice periods.
Clicking the button leads to a confirmation page, on which the consumer can provide further details regarding the termination, clearly identify themselves, and then electronically declare their termination.
The collection of personal data and its transmission to us in this context is carried out in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for the proper processing of the termination. Additionally, based on Art. 6(1)(b) GDPR, the provided personal data is used to confirm electronically in text form the receipt of the termination declaration and the termination date. Another legal basis for the processing is Art. 6(1)(c) GDPR. We are legally obliged to provide an electronic termination option for consumer contracts for fee-based long-term obligations concluded via electronic commerce.
8.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies – small text blocks stored on your device that collect certain information. This information includes your IP address, which is truncated by Google (the last digits are removed) to prevent direct personal identification.
The information is transmitted to Google servers and processed there. Transfers to Google LLC in the USA are also possible.
Google uses the collected information on our behalf to evaluate your usage of the website, compile reports on website activities for us, and to provide additional services related to website and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. The data collected via Google Analytics 4 is stored for two months and then deleted.
All of the processing described above, particularly the setting of cookies on your device, is carried out only if
you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit. You may withdraw your consent at any
time with future effect. To exercise your right of withdrawal, please disable this service using the "Cookie Consent
Tool" provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and https://policies.google.com/technologies/partner-sites
8.2 Cloudflare Web Analytics
This website uses the web analytics service of the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA.
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms to read device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as your IP address and browser details, to analyze user behavior on our website statistically and create pseudonymized user profiles. This includes, for example, the evaluation of movement patterns (so-called heatmaps) that show the duration of page visits and interactions with page content (e.g., text inputs, scrolling, clicks, and mouse-overs). The pseudonymization generally excludes direct personal identification. No merging with other clear data about you collected by other means takes place.
All of the processing described above, especially the reading or storing of information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect by disabling this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
8.3 Google Tag Manager
This website uses the "Google Tag Manager", a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides the technical foundation to bundle various web applications – including tracking and analytics services – and to manage and condition them via a unified user interface. The Google Tag Manager itself does not store information on users' devices or read it, nor does it perform independent data analyses. However, when you visit a page, your IP address is transmitted to Google via the Tag Manager and may be stored there. Transfer to servers of Google LLC in the USA is also possible.
This processing is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, the Google Tag Manager will not be used during your visit. You may withdraw your consent at any time with future effect by disabling this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
8.4 Mouseflow
This website uses the web analytics service of the following provider: Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark.
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms to read device and browser information), the service collects and stores pseudonymized visitor data, including information about your device such as your IP address and browser details, to analyze user behavior on our website statistically and create pseudonymized usage profiles. This includes the evaluation of movement patterns (so-called heatmaps) showing the duration of page visits and interactions with page content (e.g., text inputs, scrolling, clicks, and mouse-overs). The pseudonymization generally excludes direct personal identification. No merging with other clear data about you obtained by other means takes place.
All of the processing described above, particularly the reading or storing of information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect by disabling this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
9.1 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
For this purpose, Google sets a cookie in your device's browser that automatically, using a pseudonymous cookie ID and based on the pages you have visited, enables interest-based advertising. No further data processing takes place unless you have agreed that your internet and app browsing history be linked to your Google account and that information from your Google account be used to personalize the ads you view online. If you are logged in to Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked with Google Analytics data to form target groups. In the context of using Google Ads Remarketing, it is also possible that personal data is transferred to the servers of Google LLC in the USA.
All of the processing described above, particularly the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit.
You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please disable this service using the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
Details on the processing initiated by Google and on how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's privacy policies can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 LinkedIn Insight
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
This technology enables us to target visitors of our website with personalized, interest-based advertising directed at those who have already shown interest in our shop and products. The advertisements are displayed based on a cookie-based analysis of past and current usage behavior, although no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to capture pseudonymized data about your interests and thus customize the ads to the stored information. These cookies are small text files stored on your device. This ensures that you are shown ads that are very likely to match your product and information interests.
All of the processing described above, particularly the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, the use of retargeting technology during your visit does not occur.
You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please disable this service using the "Cookie Consent Tool" provided on the website.
9.3 LinkedIn Marketing Solutions
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
This technology enables targeted, personalized, interest-based advertising to be shown to visitors who have already expressed interest in our shop and products. The ads are displayed based on a cookie-based analysis of past and current usage behavior, although no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to capture pseudonymized data about your interests and customize the advertising accordingly. These cookies are small text files stored on your device. In this way, you are shown ads that very likely correspond to your product and information interests.
All of the processing described above, especially the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, the use of retargeting technology during your visit does not occur.
You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please disable this service using the "Cookie Consent Tool" provided on the website.
9.4 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, uses conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites through advertising (so-called Google AdWords). We can determine, based on data from the advertising campaigns, how successful each advertising measure is. Our aim is to show you ads that are of interest to you, make our website more engaging, and achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If a user visits certain pages of our website while the cookie is still valid, Google and we can detect that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Thus, cookies cannot be tracked across the websites of Google Ads customers. The information obtained with the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page marked with a conversion tracking tag, but they do not receive any information that can be used to personally identify users.
In the context of using Google Ads, it is also possible that personal data is transferred to the servers of Google LLC in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and on how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, particularly the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect by disabling this service using the "Cookie Consent Tool" provided on the website.
In addition, you may permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at: https://www.google.com/settings/ads/plugin?hl=de
To target users with data we have received in the context of business or business-like relationships more effectively with advertising, we use a customer matching feature within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not have access to raw data but automatically encrypts the information in the customer files using a special algorithm during transmission. The encrypted information is then only used by Google to match it with existing Google accounts that the affected individuals have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.
The transmission of customer data to Google occurs only if you have given us your explicit consent in accordance
with Art. 6(1)(a) GDPR. You may withdraw this consent at any time with future effect. Further information on
Google's data protection measures regarding the customer matching feature can be found here:
https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policies are available at:
https://business.safety.google/intl/de/privacy/
and
https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
9.3 LinkedIn Marketing Solutions
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
This enables targeted, personalized, interest-based advertising to be shown to visitors who have already expressed interest in our shop and products. The ads are displayed based on a cookie-based analysis of past and current usage behavior, although no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to capture pseudonymized data about your interests and thereby customize the ads accordingly. These cookies are small text files stored on your device. In this way, you are shown ads that very likely correspond to your product and information interests.
All of the processing described above, particularly the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, the use of retargeting technology during your visit does not occur.
You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please disable this service using the "Cookie Consent Tool" provided on the website.
9.4 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, employs conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to promote our attractive offers on external websites through advertising (so-called Google AdWords). We analyze data from the ad campaigns to determine the success of individual advertising measures. Our aim is to display ads that are relevant to you, make our website more engaging, and ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If a user visits certain pages on our website while the cookie is still valid, Google and we can detect that the user clicked the ad and was redirected to that page. Each Google Ads customer receives a different cookie; thus, cookies cannot be tracked across the websites of Google Ads customers. The information obtained via the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag, but they do not receive any information that could be used to personally identify users.
In the context of using Google Ads, it is also possible that personal data is transferred to the servers of Google LLC in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, particularly the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect by disabling this service using the "Cookie Consent Tool" provided on the website.
In addition, you can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at: https://www.google.com/settings/ads/plugin?hl=de
To target users whose data we have received in the context of business or business-like relationships even more effectively with advertising, we use a customer matching feature within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not access the raw data but automatically encrypts the information in the customer files using a special algorithm during transmission. The encrypted information is then only used by Google to match it with existing Google accounts that the affected individuals have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.
The transmission of customer data to Google occurs only if you have given us your explicit consent in accordance
with Art. 6(1)(a) GDPR. You may withdraw this consent at any time with future effect. Further information on
Google's data protection measures regarding the customer matching function can be found here:
https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policies can be viewed at:
https://business.safety.google/intl/de/privacy/
and
https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
9.4 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, employs conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to promote our attractive offers on external websites through advertising (so-called Google AdWords). We analyze the data from the ad campaigns to determine the success of individual advertising measures. Our aim is to show you ads that are relevant to you, make our website more engaging, and ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the cookie is still valid when a user visits certain pages on our website, Google and we can detect that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot be tracked across the websites of different Google Ads customers. The information obtained via the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag, but they do not receive any information that could be used to personally identify users.
In the context of using Google Ads, it is also possible that personal data is transferred to the servers of Google LLC in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, particularly the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect by disabling this service using the "Cookie Consent Tool" provided on the website.
In addition, you may permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at: https://www.google.com/settings/ads/plugin?hl=de
When it comes to targeting users whose data we have received in the context of business or business-like relationships with advertising, we use a customer matching feature within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not access raw data; instead, it automatically encrypts the information in the customer files using a special algorithm during transmission. The encrypted information is then used solely by Google to match it with existing Google accounts that the affected individuals have set up. This enables personalized advertising across all Google services linked to the respective Google account.
The transmission of customer data to Google occurs only if you have given us your explicit consent in accordance
with Art. 6(1)(a) GDPR. You may withdraw this consent at any time with future effect. Further information on
Google's data protection measures regarding the customer matching function can be found here:
https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policies are available at:
https://business.safety.google/intl/de/privacy/
and
https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
9.3 LinkedIn Marketing Solutions
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
This enables us to target visitors of our website with personalized, interest-based advertising directed at those who have already shown interest in our shop and products. The ads are displayed based on a cookie-based analysis of past and current usage behavior, although no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to capture pseudonymized data about your interests, thereby customizing the ads to the stored information. These cookies are small text files stored on your device. In this way, you are shown ads that are very likely to correspond to your product and information interests.
All of the processing described above, particularly the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. Without this consent, the use of retargeting technology during your visit does not occur.
You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please disable this service using the "Cookie Consent Tool" provided on the website.
9.4 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, employs conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to promote our attractive offers on external websites through advertising (so-called Google AdWords). We analyze the data from the advertising campaigns to determine the success of individual advertising measures. Our aim is to display ads that are relevant to you, make our website more engaging, and ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the cookie is still valid when a user visits certain pages on our website, Google and we can detect that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie; thus, cookies cannot be tracked across different Google Ads customers’ websites. The information obtained with the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag, but they do not receive any information that could be used to personally identify users.
In the context of using Google Ads, it is also possible that personal data is transferred to the servers of Google LLC in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, particularly the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect by disabling this service using the "Cookie Consent Tool" provided on the website.
In addition, you may permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at: https://www.google.com/settings/ads/plugin?hl=de
When targeting users whose data we have received in the context of business or business-like relationships more effectively with advertising, we use a customer matching feature within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not have access to raw data but automatically encrypts the information using a special algorithm during transmission. The encrypted information is then only used by Google to match it with existing Google accounts that the affected individuals have set up. This enables personalized advertising across all Google services linked to the respective Google account.
The transmission of customer data to Google occurs only if you have given us your explicit consent in accordance
with Art. 6(1)(a) GDPR. You may withdraw this consent at any time with future effect. Further information on
Google's data protection measures regarding the customer matching feature can be found here:
https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policies are available at:
https://business.safety.google/intl/de/privacy/
and
https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
10.1 Facebook Plugins
Our website uses plugins from the following social network provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
These plugins enable direct interaction with content on the social network.
To enhance the protection of your data while visiting our website, the plugins are initially deactivated using a so-called "2-Click" or "Shariff" solution embedded in the page.
This integration ensures that when you access a page of our website that contains such plugins, no connection is made to the provider's servers.
Only when you activate the plugins and thereby, in accordance with Art. 6(1)(a) GDPR, consent to the data transmission, does your browser establish a direct connection to the provider's servers. In doing so, certain information about your device (including your IP address), your browser, and your browsing history is transmitted to the provider and may be processed there.
If you are logged into an existing user profile on the provider’s social network, information about your
interactions via the plugins will also be published there and displayed to your contacts.
You may withdraw your consent at any time by clicking the activated plugin again to deactivate it. However, the
withdrawal does not affect data that has already been transmitted to the provider.
Data may also be transferred to: Meta Platforms Inc., USA.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
10.2 Instagram Plugins
Our website uses plugins from the following social network provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
These plugins enable direct interaction with content on the social network.
To increase the protection of your data while visiting our website, the plugins are initially deactivated using a so-called "2-Click" or "Shariff" solution embedded in the page.
This integration ensures that when you access a page of our website that contains such plugins, no connection is made to the provider's servers.
Only when you activate the plugins and thereby, in accordance with Art. 6(1)(a) GDPR, consent to the data
transmission, does your browser establish a direct connection to the provider's servers. In doing so, certain
information about your device (including your IP address), your browser, and your browsing history is transmitted to
the provider and may be processed there.
If you are logged into an existing user profile on the provider’s social network, information about your
interactions via the plugins will also be published there and displayed to your contacts.
You may withdraw your consent at any time by clicking the activated plugin again to deactivate it. However, the
withdrawal does not affect data that has already been transmitted to the provider.
Data may also be transferred to: LinkedIn Inc., USA.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider relies on the Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
10.3 LinkedIn Plugins
Our website uses plugins from the following social network provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
These plugins enable direct interaction with content on the social network.
To enhance the protection of your data while visiting our website, the plugins are initially deactivated using a so-called "2-Click" or "Shariff" solution embedded in the page.
This integration ensures that when you access a page of our website that contains such plugins, no connection is made to the provider's servers.
Only when you activate the plugins and thereby, in accordance with Art. 6(1)(a) GDPR, consent to the data
transmission, does your browser establish a direct connection to the provider's servers. In doing so, certain
information about your device (including your IP address), your browser, and your browsing history is transmitted to
the provider and may be processed there.
If you are logged into an existing user profile on the provider’s social network, information about your
interactions via the plugins will also be published there and displayed to your contacts.
You may withdraw your consent at any time by clicking the activated plugin again to deactivate it. However, the
withdrawal does not affect data that has already been transmitted to the provider.
Data may also be transferred to: LinkedIn Inc., USA.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider relies on the Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
10.4 Pinterest Plugins
Our website uses plugins from the following social network provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
These plugins enable direct interaction with content on the social network.
To enhance the protection of your data while visiting our website, the plugins are initially deactivated using a so-called "2-Click" or "Shariff" solution embedded in the page.
This integration ensures that when you access a page of our website that contains such plugins, no connection is made to the provider's servers.
Only when you activate the plugins and thereby, in accordance with Art. 6(1)(a) GDPR, consent to the data
transmission, does your browser establish a direct connection to the provider's servers. In doing so, certain
information about your device (including your IP address), your browser, and your browsing history is transmitted to
the provider and may be processed there.
If you are logged into an existing user profile on the provider’s social network, information about your
interactions via the plugins will also be published there and displayed to your contacts.
You may withdraw your consent at any time by clicking the activated plugin again to deactivate it. However, the
withdrawal does not affect data that has already been transmitted to the provider.
Data may also be transferred to: Pinterest Inc., USA.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider relies on the Standard Contractual Clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
10.5 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transferred to: Google LLC, USA.
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.
If you start playback of an embedded video via the plugin, the provider also sets cookies to collect information about your behavior, create playback statistics, and prevent abusive behavior.
If you are logged into a user account with the provider while visiting our website, your data will be directly linked to your account when you click on a video. If you do not wish for your account to be linked, please log out before starting video playback.
All of the aforementioned processing, particularly the setting of cookies to read information on your device, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect by disabling this service using the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
10.6 OpenStreetMap
This website uses an online mapping service from the following provider: OpenStreetMap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, UK.
The online mapping service is a tool for displaying interactive maps in order to visually represent geographic information. By using this service, our location is displayed and any geolocation is facilitated.
As soon as you access any subpages into which the provider’s map is embedded, information about your use of our website (such as your IP address) is transmitted to the provider's servers and stored there.
The processing of your personal data is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in designing our website to meet user needs. If you do not agree with the future transmission of your data to the provider, you can completely disable the provider’s online mapping service by turning off JavaScript in your browser. The online mapping service on this website will then no longer be available.
Where legally required, we have obtained your consent for the above-described processing of your data in accordance with Art. 6(1)(a) GDPR. You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please follow the instructions provided for submitting an objection.
When data is transferred to the provider’s location, an adequate level of data protection is ensured by an adequacy decision by the European Commission.
Cloudflare
For security purposes, this website uses the service of the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA.
The provider protects the website and its associated IT infrastructure from unauthorized third-party access, cyberattacks, as well as from viruses and malware. The provider collects the IP addresses of users and, if applicable, further data regarding your behavior on our website (in particular, visited URLs and header information) in order to detect and ward off illegitimate access and threats. The collected IP address is compared with a list of known attackers. If your IP address is identified as a security risk, the provider may automatically block it from accessing the website. The information collected in this manner is transmitted to one of the provider’s servers and stored there.
The data processing described herein, particularly the reading or storing of information on your device, is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in protecting the website from harmful cyberattacks and in maintaining its structural and data integrity and security.
We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with European data protection standards.
12.1 The applicable data protection law grants you the following rights with respect to the processing of your personal data by the data controller (rights of access and intervention), with reference to the respective legal basis for each right:
12.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO SUCH PROCESSING WITH FUTURE EFFECT.
EXERCISE YOUR RIGHT TO OBJECT, AND WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS POSSIBLE IF WE CAN DEMONSTRATE COMPELLING PROTECTABLE REASONS THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and – where applicable – by the statutory retention period (e.g., commercial and tax retention periods).
When personal data is processed on the basis of your explicit consent pursuant to Art. 6(1)(a) GDPR, the affected data will be stored until you withdraw your consent.
If there are legal retention periods for data processed on the basis of contractual or quasi-contractual obligations under Art. 6(1)(b) GDPR, the data will be routinely deleted after the retention period expires, provided that they are no longer necessary for contract fulfillment or initiation and we have no legitimate interest in retaining them.
When personal data is processed on the basis of Art. 6(1)(f) GDPR, the data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling, protectable reasons for processing that override your interests, rights, and freedoms, or if the processing is necessary for the assertion, exercise, or defense of legal claims.
When personal data is processed for the purpose of direct advertising on the basis of Art. 6(1)(f) GDPR, the data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.
Unless otherwise specified in this statement regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.